Pens are small, fairly cheap but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are an ideal gift, because they are versatile.
Nowadays, black ballpoint pens are the most common ink colour; most pen makers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd and interesting colours such as pink or orange can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design that has no space for the information you want to add. This would defeat your advertising purpose completely.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your business.
Good corporate gift suppliers should be able to not only purchase the pens you want in the volumes you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Learn how Pen can enhance your marketing today. See us to have some great Corporate Giftideas.